Where knowledge, discovery and exploration
of the wine and drinks sector intersect

Talent Innovation Training Research Development

What is EDA?

EDA Drinks & Wine Campus promotes sustainable economic and social development through wine and beverages by attracting talent, offering specialized training, fostering entrepreneurship and innovation, and developing research initiatives with an international outlook, a comprehensive vision, and a commitment to excellence.

What will happen at EDA?

Training Entrepreneurship Research & Innovation Events and Initiatives

The educational offerings of EDA Drinks & Wine Campus will be designed and delivered by the Faculty of Gastronomic Sciences at Basque Culinary Center. These offerings include:

  • A University Degree.
  • Six master’s programs.
  • Professional courses.
  • Workshops related to the world of wine and beverages.
  • Courses for enthusiasts—non-professionals passionate about gastronomy.

The goal is to develop educational capabilities, equipping future professionals with modern tools and forward-thinking perspectives. Education is not only about acquiring knowledge but also about fostering the ability to innovate and adapt to a constantly changing world.

Building on the foundations established over more than a decade by Basque Culinary Center, the educational model will follow a “Learning by Doing” approach and cover the entire value chain of the sector. The aim is to drive progress and innovation for all stakeholders involved in the full lifecycle of any beverage.

To shape this training program, a top-tier international teaching team specializing in the field of wine and beverages will be involved.

EDA Drinks & Wine Campus will establish itself as a meeting point for consumers, startups, wineries, and the HORECA sector to create new solutions:

  • Support for new wine and beverage producers who, after gaining knowledge about the industry, wish to launch their own projects.
  • Mentoring for producers and startups: developing an action plan, connecting with investors, identifying opportunities and synergies, increasing visibility within the sector, etc.
  • Establishment of forums for entrepreneurs and networking events.
  • Promotion of prototyping for market testing and business planning.

We aim to be the driving force that enhances the competitiveness of businesses and supports them every step of the way in developing projects that stand out in an increasingly demanding market.

Innovation has been one of EDA Drinks & Wine Campus’s core pillars since its inception. Its mission is the continuous pursuit of new techniques, processes, and materials to enhance the quality and sustainability of wine and beverage production. This approach not only strengthens the competitiveness of businesses in an increasingly demanding market but also fosters differentiation and constant evolution.

To achieve this, joint research initiatives will be developed with leading international entities and research centers, building on the foundation of the Basque Culinary Center’s own technological and innovation hub: GOe Tech Center. In the wine sector, for example, research will focus on characterizing and identifying each region, village, site, and plot; plant physiology; local climatic conditions; organoleptic characteristics; biotypes; rootstocks; low-alcohol varieties; and genetic improvement to adapt to new climatic and environmental conditions.

For other beverages, EDA Drinks & Wine Campus will collaborate on research to develop non-alcoholic beverages in partnership with various industry companies and technological centers at local, regional, and international levels. These efforts will address aspects such as production, sensory qualities, marketing, and insights from industry experts, enabling a deeper understanding of the sector.

By driving research, we also open doors to a deeper understanding of the beverage sector. We will tackle current and future challenges to find innovative and sustainable solutions that foster its growth and evolution.

The organization of various congresses, seminars, or workshops—both within its own facilities and externally at local, national, or international levels—will enable EDA Drinks & Wine Campus to promote liquid gastronomy and the project itself. This has already begun with initiatives such as ‘Encuentro de Jóvenes Talentos del Vino’ (Young Wine Talents Meeting) and EDA Drinks Summit, a symposium on new trends in the beverage world.

Once completed, the facilities in Vitoria-Gasteiz and Laguardia will serve as venues for a wide range of activities related to this sector, adding value to the Basque Culinary Center ecosystem.

Sites

The campuses in Vitoria-Gasteiz and Laguardia, together with Basque Culinary Center in Donostia-San Sebastián, will form a pioneering international ecosystem where education, innovation, research, and entrepreneurship coexist with the goal of developing and promoting liquid gastronomy. The architectural proposals for the campuses are being developed by the Carvalho Araujo studio.

Vitoria-Gasteiz

Vitoria-Gasteiz, with its notable history in the beverage economy, embodies values deeply rooted in the city—health, sports, sustainability, environmental protection, and improving the quality of life for its residents—that align perfectly with EDA Drinks & Wine Campus. This location will house the center focused on the broader universe of beverages beyond wine.

Laguardia

Laguardia, located in the heart of Rioja Alavesa, is the ideal setting for the building dedicated to wine-related activities, thanks to its rich winemaking culture and the global prestige of its wines.

Board of Wineries

  • Pablo Álvarez
  • Juan Carlos López de Lacalle
  • Guillermo de Aranzabal
  • Gonzalo Sáenz de Samaniego
  • Jon Cañas
  • José Urtasun
  • Meritxell Juvé
  • Bertol Izagirre
  • Sara Pérez
  • Manu Muga
  • Miguel Eguren
  • Raúl Pérez
  • Pedro Ruiz
  • Roc Gramona

Experts Committee

  • Dr. Liz Thach MW
    International Management
  • Juan Vázquez
    Cooperative Management
  • Mireia Torres
    R&D Viticulture
  • José Luis Benítez
    Institutional
  • Paco Berciano
    Distribution
  • Pepe Hidalgo
    Viticulture
  • Matthew Forster MW
    Education
  • César Saldaña
    Governance
  • Maribé Revilla
    Distribution
  • Catriona Felsteald MW Fine Wine
    International Distribution
  • Mikel Zeberio
    Communication and Gastronomy
  • Pedro Ballesteros MW
    Viticulture

Dr. Liz Thach MW

Juan Vázquez

Mireia Torres

José Luis Benítez

Paco Berciano

Pepe Hidalgo

Matthew Forster MW

César Saldaña

Maribé Revilla

Catriona Felsteald MW Fine Wine

Mikel Zeberio

Pedro Ballesteros MW

Promoting institutions